Head Of Nothing

In true Donald Rumsfeld fashion!

My business, as it stands, woks in a way that means that I know a significant amount about the way it operates, the people that it helps, its target market, its marketing and sales strategy, its ways of working and its processes. Of course, I should. It is after all my business.

If I impose those things on others then those very things constrain others from opening the doors to the very “Rumsfeld-ian” matters of the “unknown unknowns”.

Someone who is truly unconstrained will inevitably think of alternative strategies, alternative marketing, alternative routes to market, different target markets, different products, different services, different ways of working, and different approaches to most aspects of the business internally. That is what I want.